Tires are among the most unfriendly surfaces to label. That’s because these products are covered in contaminants like outgassing, dirt, and grime, as well as the silicone release layer from the tire mold. Not to mention their irregularly textured surfaces. Yet, manufacturers require these labels to stay affixed.

Not only this, but tire labels need to stay in place long enough to allow the tires to be tracked through manufacturing, retreading, and distribution. If labels swell and peel away from the tire, this can result in loss of tracking and brand recognition.

Tire labels must also stay white and readable against the black rubber of the tire. This presents yet another challenge since the rubber compounds in the treads tend to migrate through the label and cause unsightly stains.

Specialized labels made of a complex composite comprised of the following:

• Heavy coat weight of aggressive adhesive.
• Face stock that stays white, with no rubber migration.
• Film barrier that protects the paper face stock from oils and other contaminants.

At Wise, we found such a combination: a specialty polypropylene face stock with polypropylene film barrier that meets all of these needs in a single product.

The labels stay white, with no rubber migration, and yet stay affixed and easily removable before use. The paper is thermal transfer, printable in-house at the customer’s location so they can manage their own stock.

Our tire labeling solutions are available with RFID chips. With RFID, a tiny, built-in transmitter is built into the label that allows your customer to use a handheld device to read critical product data even from a distance. This makes product identification and inventory tracking a breeze.

Wise offers similar solutions that can be used in any automotive, vehicle, or EV battery applications.

Heavy tire adhesive, paper face stock with polypropylene film barrier

Manufacturing, Distribution & Logistics, Product Tracking