When it comes to labels and business forms, not all trade printers are the same. Wise has built a reputation as the go-to trade partner for resellers who need reliability, flexibility, and expertise. With a strategic East Coast, Midwest, and Southeast footprint, decades of experience, and a trade-only commitment, Wise delivers unmatched value to print distributors.

Q1: Where are Wise's printing plants located?

A: Wise operates five manufacturing plants across the East Coast, Midwest, and Southeast, giving resellers strategic coverage and redundancy. Locations include:

  • Alpharetta, GA
  • Anderson, SC
  • Butler, PA
  • Wayne, IN
  • Portland, ME

This network ensures:

  • Faster turnarounds
  • Lower shipping costs for your customers
  • Redundancy (work can shift if weather or demand spikes)
  • Production flexibility for urgent orders

Explore Wise's manufacturing footprint.

Q2: How do Wise's offerings compare to other trade printers?

A: Wise offers a broader product mix than most printers, backed by 50+ years of expertise. Products include:

  • Prime & durable labels
  • Digital labels
  • HazCom & GHS labels
  • Security labels
  • Continuous forms
  • Cut-sheet forms
  • Checks & check stock
  • Secure documents
  • Notepads

Unlike generalists, Wise is solutions-focused, helping resellers solve customer problems across labels and business forms.
Learn more: Business forms | Labels

Q3: Is Wise a trade-only printer?

A: Yes. Wise is 100% trade-only. Unlike retail-facing printers, Wise never sells direct to end customers. Our clients include:

  • Print distributors
  • Commercial printers
  • Direct mail and statement printers
  • Promotional resellers
  • Label printers

This means no channel conflict and no risk of Wise competing with your customers.
Explore: Markets Wise serves.

Q4: How does Wise help resellers grow their business?

A: Wise invests in reseller growth programs designed to increase profit and repeat revenue:

  • Wise Bootcamp: Training in prepress, print, and finishing so resellers can sell confidently.
    Learn more: Wise Bootcamp videos
  • Recurring revenue tools: Many forms and labels repeat for years. In the last 10 years, Wise has had 500+ jobs repeat more than 20 times.
    Read: Repeat jobs blog
  • WiseLink: A distributor portal to manage orders, pricing, reorders, and ROPE Reports.
    Learn more: WiseLink
  • Profitable add-ons: Barcoding, numbering, perforation, MICR, and security features.
  • Dedicated customer service: Reps who understand reseller needs and help win/retain customers.

Q5: How can Wise help me get more repeat orders?

A: Wise provides two proprietary tools:

  • WiseLink: Streamlines reorder management with order history, specs, and repeat job tracking.
  • ROPE Report (Repeat Order Prediction Engine): Predicts when customers are likely to reorder within ±60 days, helping resellers secure reorders and lock out the competition.

Learn more about WiseLink | ROPE Report

Q6: What do resellers say about working with Wise?

A: Wise consistently receives praise for:

  1. Customer service — "The best inside customer service people to work with."
  2. Reliability — "Always ready and fast with responses."
  3. Product quality — "The best in the industry."
  4. Competitive pricing — "Consistently competitive year after year."
  5. Partnership longevity — "We've been partners for over 20 years and continue to grow together."

Read more Wise testimonials.

Q7: What is WiseLink and how does it work?

A: WiseLink is Wise's secure distributor portal where resellers can:

  • Place & track orders anytime, anywhere
  • Access pricing, specs, and order history
  • Manage reorders & repeat jobs in a few clicks
  • Generate ROPE Reports to predict customer reorder timing

This all-in-one platform saves time, reduces errors, and keeps your reseller business running smoothly.
Learn more about WiseLink.

Q8: How often do Wise jobs repeat?

A: Over the past decade, Wise has:

  • 17,500+ jobs repeat at least once
  • 500+ jobs repeat 20+ times
  • Several jobs repeat 100+ times

These statistics apply to business forms — but labels repeat just as consistently.

Learn more about repeat orders.

Q9: How does ROPE help me lock in repeat business?

A: Wise's proprietary ROPE (Repeat Order Prediction Engine) report:

  • Alerts you before your customer's reorder is due
  • Locks in reorders before competitors know
  • Minimizes lost business risk
  • Creates dependable recurring revenue

Reports are available online or via automated monthly emails.
Learn more: ROPE report.

Ready to Partner with the Best?

If you're looking for a trade printer that never competes with you, delivers consistent quality, and helps you build repeatable revenue streams, it's time to talk to Wise. Contact Us or Request a Quote