Case Study

Carpet and Rug Labels
The Problem
Rugs are among the most difficult surfaces to label. They are manufactured with a variety of backings, with different textures and chemical compositions. Each requires the right combination of substrate and application process to enable it to stay adhered for the lifetime of the product, which can be anywhere from months to years. The fibrous surface also means that the adhesive contact area is very minimal. In order for the label to offer the necessary performance characteristics, the adhesive must be ultra-aggressive.
Finding just the right combination requires experience that can take decades to develop.
The Solution
Wise has the decades of experience necessary to help you select the right substrate for every application. We will help you find the right ultra-aggressive adhesive so the label will stay adhered, even to the most difficult and uneven surfaces.
Material Information
Hot melt adhesive, durable film face stock, thermal transfer printable
Markets Served
Textiles, Product Identification, Distribution & Logistics
