A power equipment manufacturer found itself facing a unique challenge. It needed to provide starting instructions on a gasoline engine, but the surface area available was very small—half the size of than the label itself. For the label to be small enough to fit on the engine, the text on the label would have to be so small that it would be illegible to most consumers.

The distributor approached Wise for a solution. Our problem-solvers went to work.

Wise engineered a solution using a thick, highly rigid polyester-based material. Because of the rigidity, the top of the label was able to be affixed to the engine, with the bottom flagging off the edge, thus creating more space. After printing, the labels are laminated with a clear film that protects the graphics from gasoline and oil, along with other potential causes of abrasions.

The most significant part of the solution is the adhesive itself. It has the unusual characteristic of reaching its ultimate bond in a short period of time—as little as 90 seconds. Once the release liner is removed and the label is applied, the label becomes permanently bonded to the substrate and will last for the life of the equipment.

10-mil rigid polyester face stock, high-performance 3M permanent adhesive

Outdoor Power Equipment, Construction, Durables, Appliances, Product Identification