You already own the account. Do you own the labels too?
You delivered marketing materials to a manufacturing customer last week. While you were there, you walked past 50,000 product labels they ordered from someone else. Did you notice?
Most distributors don’t think about labels because they’ve never sold them before. But if your customers manufacture products, move inventory, ship equipment, manage warehouses, or track assets, labels are already running through those environments. Is that revenue going into your pocket? Or someone else’s?
Let’s look at how you can win at selling labels to manufacturing customers—and distribution customers, too!
Listen for what your customers are already telling you.
Most businesses are multi-faceted. The manufacturer ordering packaging also orders prime labels. The distributor buying warehouse forms also buys tote tracking labels. The equipment company ordering spec sheets also orders product identification labels.
Tote labels. Outdoor equipment labels. Fuel and choke labels. Barcode labels exposed to moisture, abrasion, chemicals, sunlight, forklifts, warehouses, and shipping systems. In many cases, these are among the most repeatable, operationally critical print products your customers operate.
Same accounts. Different supplier—but it shouldn’t be that way.
Most label failures are quietly expensive.
Expertise can often win these accounts. When things go wrong (and with the wrong supplier, this is inevitable.) So listen carefully.
The shipping label that peels at -10°F. The barcode that won’t scan after fading in the sun. The product label that falls off in transit, leaving inventory unidentifiable. These problems happen every day in your customers’ operations. They’re already paying someone to solve them—or paying for the consequences when nobody does.
Wise solves these problems for distributors who recognize the opportunity. The examples at right show what that looks like: warehouse tote tracking systems, outdoor power equipment, dual-substrate adhesion challenges, and fuel and choke labels in demanding field conditions.
Try This Tomorrow:
Pick three of your biggest customers. Ask: “Who handles your product, shipping, or equipment labels? Are you happy with them?”
If you find an opportunity, call your Wise Regional Sales Manager. We’ll handle the technical side. Are you happy with your label manufacturer of product shipping or equipment labels?
Real-World Label Problems. Real-World Solutions.
Warehouse & Tote Labeling
When warehouse labels fail, operations slow down fast. See how Wise developed durable placard tote labels designed to withstand constant handling and demanding distribution environments.
[Placard Tote Labels Case Study]
Outdoor Power Equipment Labels
Sunlight. Moisture. Dirt. Abrasion. Outdoor equipment labels have to survive all of it. See how Wise solved a demanding durability challenge for an equipment manufacturer.
[Outdoor Power Equipment Label Case Study]
Fuel & Choke Labels
Tiny surface area, but requiring full legibility. Wise engineered a solution that created more readable space without taking up more surface area. Read how we did it.
[Fuel & Choke Labels Case Study]
Dual-Substrate Adhesion Challenges
One label. Two different surfaces. Very different adhesion requirements. See how Wise engineered a solution for a difficult dual-substrate application.