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While it’s clear that print’s role as a marketing tool has changed in the past few years, it still has a distinctive place. While marketers may once have desired all-digital strategies, that approach has passed.
Print’s popularity as a component of omnichannel marketing is on the rebound. Printers hoping to make the most of this opportunity should become adept at connecting campaigns across mediums. Breaking down silos between types of marketing will help companies reach their goals.
It’s important for print service providers to get involved in the marketing process as early as possible, to ensure their offerings align with clients’ expectations.
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