Welcome back to the Wise Business Forms blog, where we're delving into today's print industry trends and patterns.

Reaching millennials is a primary marketing goal, and success may come down to a very pre-millennial medium – direct mail.

Print service providers that specialize in helping marketers with mail campaigns can take heart in the fact that young people react well to receiving messages in their mailboxes. In an era of non-stop digital input, a letter or postcard can be novel and compelling.

Actually getting people to stop for a moment and engage with a company's sales pitch is a huge goal in a marketing world that's moving faster than ever. Sending a letter may be the key to getting this reaction.

Thanks for watching, and come back soon for more printing insights.