Welcome back to the Wise Business Forms blog, for all the latest on the print industry.
Print products such as direct mailings have a role to play in modern marketing, but executives won’t take service providers’ word for it – they want proof.
Print service providers that want to make their offerings easier for businesses to commit to can become more adept at collecting and using marketing data. A verifiable link between a channel such as direct mail and positive marketing results is a valuable selling point.
Becoming aware of the links between print media campaigns and consumer activity online and through other channels gives a print service provider a compelling case for its place in the marketing ecosystem.
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