Print seems like one of those concepts that needs no preamble or explanation. However, when you’re dealing with younger buyers, helping them get over some intimidation with using printed products may be key to making the sale.
Rapid turnover in marketing leadership roles means the individuals you’re pitching to may be digital natives, too young to have been in business when paper ruled the world. Helping these leaders determine the right kind of deliverables and quantities for their chosen campaigns may help you gain their trust – and their business.
Remember that print today doesn’t exist in a vacuum. Let buyers know how your printed products will fare alongside digital campaigns. Print can be the perfect complement to mobile, social or video marketing.
Check back soon for more printing industry news and print sales tips!