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Hey there . This is Heidi with Wise.
Let me ask you a question. How are your customers standing out in a crowded marketplace? .When retail shelves are packed, will THEIR products be the ones that jump out?
With HP Mosaic and HP Collage labels printed by Wise, the answer will be yes!
HP Mosaic and HP Collage are revolutionary design programs used by Wise. These programs use the power of variable-data-printing to allow-YOUR-customers-to-create-dynamic-and-personalized-labels. These labels have incredible-stopping power on the retail shelf. Whether your customers are large national brands or local mom-and-pop shops, you can help them create differentiation in a crowded marketplace.
How does Mosaic work? It starts with what is called “seed art,” or the base design from which the labels are created. From there, it selects portions of that image and rotates and scales them to create countless variations based on that design.
Seed art can reflect any design style.
Eye-popping color.
Vintage.
Black-and-white.
Artistic.
Graphic styles, and more.
You work with your customers to choose the design they want, and our HP Mosaic software does the rest. No designer required!
How about HP Collage? How is that different?
Instead of generating its variations from a single, completed design, HP Collage starts with individual seed elements instead. Examples include different images, graphics, and snippets of text. The software takes these elements and rotates, scales, and transposes them to generate countless variations. Imagine an entire limited-edition label based on seed files of different concert images, song lyrics, and merchandise from a featured artist.
Like Mosaic, you work with your customers to choose the seed elements they want, and our software does the rest.
There are so many benefits to using Mosaic and Collage. These include higher shopper engagement and brand loyalty. By helping your customers create truly one-of-a-kind labels, they can create a stronger connection with shoppers, leading to increased loyalty and repeat business.
This all SOUNDS great, but does it work? You bet! Who doesn’t remember the powerful Share a Coke campaign in which Coca-Cola used HP Mosaic to print millions of bottles of Coke, each one unique? The campaign was designed to make customers feel special — and it worked!
According to Coca-Cola, the campaign resulted in a-2.1% increase in sales, 3% increase in brand preference, 2% increase in purchase intent, and lots of viral buzz.
But you don’t need to be Coca-Cola to bring this power to your customers. Talk to us about using HP Mosaic to create one-of-a-kind labels and help your customers achieve outstanding results! Until next time. Thanks for listening, and have a great day!