Sell Labels Without the Capital Investment!
More and more commercial printers are entering the label market and reaping the benefits of reselling profitable, highly repeatable labels without the costs of labor and equipment. Let’s explore five reasons printers are embracing the reseller model.
5 Reasons Commercial Printers Embrace Reselling
1. Enter New Markets Without Capital Investment
One of the biggest advantages of reselling labels and business forms is the ability to tap into new markets easily. Leverage Wise’s existing capabilities to reach new customer segments without the financial burden typically associated with market entry.
2. Increase Your Share of Customer Wallet
Many of your commercial printing customers are already buying durable labels and business forms from someone else. Why not leverage your relationship with that customer to capture the rest of their business too?
Common products sold by our commercial printer partners include:
- Durable, electrical, and security labels
- Short-run digital labels
- Traditional business forms
- Checks
3. Make Customer Relationships Stickier
The more products your customers purchase from you, the more “sticky” that business becomes. If you’re handling your customer’s direct mail, signage, prime and durable labels, and business forms, that business becomes much more difficult to dislodge.
4. Generate Recurring Revenue Streams
Not all resale products offer recurring revenue streams, but durable labels and business forms do. For example, once you find the right combination of face stock and adhesive for a durable label application, that customer isn’t likely to move their business. Plus, these orders tend to repeat month after month, year after year. The same goes for business forms. Once jobs are set up, they don’t change frequently, so orders repeat with minimal effort on your part.
5. Enhance Profit Margins
Reselling labels and business forms offers higher profit margins compared to standard printing services, allowing you to improve your overall profitability.
The resale market offers you a strategic opportunity to grow your business without capital investment. Having Wise as your print vendor makes it even easier. Tap into our years of expertise to learn how to sell these products to existing and new customer accounts.
Many of your customers are already buying these products from someone else. Let us help ensure they buy them from you instead!
Why Partner with Wise?
1. We Are Trade-Only
We are a trade-only printer. We never compete with you. This means you can sell with absolute confidence.
2. You Get Treated Right
Wise has an excellent reputation for expertise and quality, but it’s our customer service that customers rave about. They consistently praise us for fast service, quick turnarounds, and genuinely caring about them as people.[Check out what our customers are saying about us.]
3. We Print Both Prime and Durable Labels:
Whether it’s short-run or medium-run, we can print any label on any substrate.
• Need to print UL labels for home electronics? We’ve got that.
• Need to print prime labels with stopping power on the retail shelf? We’ve got that, too.
• Need automotive labels that will stay adhered even under the most challenging environmental conditions? Yep, we’ve still got you.
Click here to see all of our label applications
What Are Durable Labels?
Will Prettyman, general manager of our labels plant, explains.
Listen instead:
Ready to Start Selling Labels Without the Overhead?
Partner with Wise and unlock new revenue streams today. Our trade-only model means we work for you, not against you. Let’s discuss how we can help you capture more business and boost your profit margins.
Questions? Call us at [PHONE] or email [EMAIL]
Or schedule a call with one of our Regional Sales Managers.
