Welcome back to the Wise Business Forms blog, where we're delving into today's print industry trends and patterns.Reaching millennials is a primary marketing goal, and success may come down to a very pre-millennial medium - direct mail. Print service providers that specialize in helping marketers with mail campaigns can take heart in the fact that young [...]
Welcome back to the Wise Business Forms blog. There are millions of companies in the world that might need print services. However, if print shops narrow their focus and pick out a few key markets to serve, they may fare better than more wide-ranging competitors. Creating a lasting relationship between a print service provider and [...]
The tactile pleasure of shopping from a catalog maintains some influence on customer decisions.
Direct mail marketing is still a source of value in the millennial era.
Print shops that precisely target particular markets and make it clear how they can serve those companies may be especially well-suited to achieving sales victories.
Hello, welcome back to the Wise Business Forms blog.Powerful software tools have become an engine for the printing industry. This means print service providers have become very sensitive to perceived problems with their IT solutions. But are they too eager to implement replacements? The impetus to change software platforms often comes from pre-purchase marketing and [...]
Welcome back to the Wise Business Forms blog, where we delve into today's print industry.Print service providers are operating in a field that has evolved a lot in a short amount of time, and its still changing. Operating in the digital world calls for a different set of practices than have worked in the past. When [...]
Digital finishing systems are one of the major frontiers in software's transformation of the print workflow. How have they done so far?
Adopting web-to-print software effectively is an important and increasingly pressing process for print shops of all sizes and descriptions.
Dealing carefully with questions of increased software use can point the way to success or failure for companies today.