When most people think “labels,” they think prime or durable labels. But labels play another—and equally profitable—role for print resellers: as promotional products. Whoo Knew labels were so versatile? Now you do.
Prime and Industrial Labels: The Backbone of Business
We are all familiar with the labels that keep businesses running. Without them, products can’t sell. Units can’t ship. Equipment can’t be identified, and compliance requirements can’t be met. Whether they are personalized cosmetics labels destined for the retail shelf or functional GHS-compliant hazard warnings adhered to shipping containers, these aren’t discretionary purchases. They are sales and operational necessities that reorder month after month.
Promotional Labels: Branding That Travels
But labels also function as powerful promotional tools (i.e., stickers) that turn customers into brand ambassadors. Yes, stickers are labels, too. They are just applied to different types of substrates.
- College bookstores sell thousands of university logo stickers that end up on laptops, water bottles, and car bumpers.
- Outdoor brands like local breweries, ski resorts, and adventure companies use die-cut stickers as coveted giveaways.
- Political campaigns, charity runs, and community events distribute cause stickers that supporters display proudly.
- Retailers include branded stickers in shipments as surprise-and-delight extras that customers actually want to use.
A single promotional sticker can generate thousands of brand impressions over a period of years. That’s marketing ROI most channels can’t touch.
Double the Opportunity
Your customers need operational labels to function and sales and promotional labels to grow. Whether you’re helping them solve compliance challenges or amplify their brand, labels deliver reliable, repeatable revenue.
Are you capturing all of the opportunities?
Want to Learn More?
For related content, check out our blog post, “Selling K-12 School, College, and University Stickers.”
If you want to have a conversation, contact your Wise Regional Sales Manager.
