What if we told you that some of our customers have been generating recurring revenue from the same labels and business forms jobs for over 10 years?
That’s right! By focusing on the right types of jobs, some of our customers have been generating recurring revenue from those jobs for months and even years. These resellers sold a job once—years ago—and are still receiving revenue from that job today. Think we are exaggerating? We pulled real numbers from our sales reports to prove it.
Numbers Don’t Lie
Over the past decade at Wise:
- 17,500+ jobs have repeated at least once.
- 500+ jobs have repeated 20+ times.
- Several jobs have repeated over 100 times each.
Here’s the twist: While labels jobs generate recurring revenue too, these numbers are all from the business forms side of the business. Yes, the “dying” category that most resellers have written off. For example:
- RX script for a drug store chain: 78 repeats since 2020.
- Laser pick tickets: 39 repeats since 2013.
- Accounts payable checks: 42 repeats since 2013.
- Postcard invoices: 92 repeats since 2013.
Your Next Move
While others chase trends, resellers with strategic mindsets build long-term revenue with forms that government offices, warehouses, manufacturers, and many other businesses depend on. These customers often operating in environments where paper forms are more practical than digital. They may require physical signatures or redundancy for security reasons. Or legacy systems may make transitioning to digital forms impractical.
The formula is simple: Find the right application once, serve it well, and collect revenue for years.
Want to learn more? Contact your Wise RSM.
P.S. That distributor with 92 repeats? They’re still collecting revenue from a job they sold more than a decade ago!
