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Over the long history of the printing industry, a few major selling points have become fixtures of sales conversations. Print service providers often use claims of superior print quality and top-notch customer service when courting prospects.

Those two common bullet points may not actually have a strong effect on buyers' final decisions, however. After all, when all printers are making claims about product quality and service, they could begin to sound the same to potential buyers.

In a crowded field, the best way to win business may be to stand out. Rather than making the same argument as competitors, printers can find truly unique facets of the operations to emphasize.

Thanks for watching. Come back soon for more printing industry insights.