Welcome back to the Wise Business Forms blog, where we delve into today's print industry.

Print service providers are operating in a field that has evolved a lot in a short amount of time, and its still changing.

Operating in the digital world calls for a different set of practices than have worked in the past. When printers don't receive relevant knowledge in a timely manner, they may fall prey to a gap between the industry's past and its future.

When opportunities to learn and embrace new practices come up, print shop owners should be ready to take them. Simply upgrading physical equipment on the shop floor won't be enough to stay competitive if users' mindsets don't also evolve.

Thanks for joining us. We'll be back soon.