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While we've discussed the roles millennials can fulfill as printing industry employees, it's time to discuss another angle: Adapting printed products and services to suit the preferences of millennial clients.
The people selling print will increasingly be members of Generation Y in the years ahead. So will the individuals making the purchases. To appeal to these youthful customers, print service providers can offer present-day innovations.
Interactive, scannable that connect printed and digital offerings could show young buyers that print products will work with their digital-first marketing systems.
Furthermore, millennials who have become used to screen-based communications could react well to products with interesting coatings and finishes, creating distinctive textures and emphasizing the tactile elements of print.
Thanks for watching. Come back soon for more insights on the present and future of print.