Welcome back to the Wise Business Forms blog, with news and insights from the printing industry.

Print service providers today have the opportunity to enhance their usefulness and become important cogs in clients' marketing efforts. To do this, they should think about the customer experience.

Printers' clients have clients of their own. Speaking to those consumers on a personal, one-to-one level is a top priority today. Printers that become expert data managers and integrate the gained knowledge into their offerings are in tune with today's priorities.

Providing printed items is still the crux of being a print service provider, but today's fully integrated marketing strategies leave room for companies to expand beyond their niches. Printers can rise to the task and make data a core competency.

Thanks for watching. We'll be back with more printing industry insights.