When it comes to selling printed products, your offerings are likely very similar to your competitors’. This makes preparing a compelling sales pitch difficult: What can you do to stand out when others are able to closely approximate your work?

The answer may lie in foregrounding your team – using the knowledge, expertise and personalities of your employees to convince clients they want to work with you.

A good printer-customer relationship will extend over a long time, with your team and the client firm interacting often.

If you can show that your people will be ideal partners for customers, with relevant backgrounds and deep knowledge, this is a great advertisement for your printed products – potentially even better than showing off the products themselves.

For more printing industry tips and news, stay with the Wise Business Forms blog.