When you describe your print service provider in a few short words, what kind of elements do you emphasize? There’s a decent chance the ones you’re choosing aren’t having the maximum potential impact on your prospects.

Some of the most common bullet points featured in elevator pitches include the hardware your company uses and the prices you offer. If you fixate on these concepts, however, your business may end up sounding like dozens of others.

If you’re looking to truly differentiate your company and its offerings, you should put the focus on how you can solve common problems your prospects experience. This is information that’s truly relevant to your audience.

Check back often for more insights from the world of print service providers.