When selling printed products to today’s demanding buyers, it’s important to emphasize the areas most important to them. You may assume that means money – but executives today are most excited about saving time.

Value is the crux of any sales pitch. Your job is to tell the client how hiring your company will revolutionize their operations and improve performance. If you focus on a mere financial case, you may lose prospects’ interest. Instead, try emphasizing how they can save time and effort.

Every company leader wants there to be more hours in the day. Getting valuable time back means increased productivity, and if you play up this element of your printing services, you’re likely to strike a chord.

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