Despite the odds stacked against it and the constant threat of new technologies that aim to eradicate it, the international print market has remained relatively stable in the wake of perpetual development.
An aspect of the digital revolution that is often overlooked is that it still relies heavily upon one of mankind's oldest and most diverse products: paper.
Traditionally, newspapers and other publications have relied heavily on advertising revenue as the primary means through which profit was generated.
Millennials have indicated that they generally view print as a favorable form of media, and that they do not strive to eliminate paper from daily use, as has been suggested.
The reality is that there are various shortcomings in the electronic world that print, as a whole, is not afflicted by.