It has been roughly 40 years since the initial claims of print's irrelevance in the workplace were first made, and very little progress has been made in making the paperless office a standard practice.
It has become clear through various surveys and studies that print is not only preferred by most readers; it's actually inherently more readable, too.
Marketers are once again starting to realize the value of print advertising after a brief foray into the realm of exclusively digital.
What those who have championed the cloud's virtues have neglected to address is the growing concern regarding cybersecurity problems associated with the technology.
In this increasingly multimedia-oriented world, brand growth through a variety of platforms is crucial for companies that aim to stand out from the masses.
The print industry has proven to be lasting and sustainable in recent years
The idea of the paperless office was first introduced in the 1970s, but 40 years have passed and the concept has not yet been widely embraced.
The digital reading movement has blossomed over the course of the past decade or so, but now that the initial surge in popularity has died down, commonly experienced issues surrounding the field are starting to surface.
Despite the initial surge of panic that percolated throughout the print industry, publications appear to be stabilizing.
One of the ways your company can establish its brand best is by employing an oft-ignored method of marketing: good old-fashioned print.