Every industry and sector has a time period or season in which opportunities to excel are at a peak, such as the holiday shopping rush for retailers and months leading up to April 15 for accountants. In the print industry, December and January might just be the most prolific months of them all, as consumers and businesses purchase an exorbitant amount of paper products such as greeting cards for friends and planners for themselves heading into the near year, much to the liking of every member of the print sector.
It is up to those competing in this industry to pave the path toward greener pastures in the new year, working to ensure that they are capitalizing on every opportunity to increase visibility among prospects, loyalty among clientele and more. This begins with shaping a sound strategy and ends with executing each of the various points contained therein, not allowing anything to get in the way of the opportunities that this exciting time of year provide to the average print firm.
On the flip side, businesses that are looking for a partner in crime with respect to their printing needs might want to begin looking for one now, as they will likely have a greater need for these products and services in the beginning of the year than late spring or summer, which tend to be a bit flat. With all signs pointing to a resurgent printing market, locking in a reliable and mutually beneficial relationship with a printer now can pay off dividends down the road, regardless of what the firm might need any given day.
Printing up around the globe
Again, the holiday months, as well as the first few weeks of January, are highly busy times for the average printer, and this can be seen a vast range of regions around the globe, including Bangladesh. The Daily Star recently reported that printers there are bracing for heavy traffic and increasing demand as the year comes to a close, while hopes are up that revenues will be sustained throughout the first couple of months of 2015 as well.
According to the news provider, a confluence of factors have led to a resurgent printing industry in that nation, with some involved expecting to see increases by as much as 60 percent with respect to work orders. While this might seem to be a source of stress, it is a good problem to have given the challenges the print industry has faced on the global scale throughout the past several years, and many believe that it is indicative of other trends that are likely to break through in the coming months.
The source pointed out that sales of calendars, planners, diaries, greeting cards and, looking forward, textbooks for when students begin to head back to school are all up and looking to be moving on an upward track for the foreseeable future. While the same types of growth might not be quite as apparent in the United States, this is in fact one of the primary and most important times of year for printers, and conditions are looking favorable for modest expansions in demand.
Notes for businesses
On the flip side of this coin, businesses that have not considered the merits of investing in some paper and print products for the new year should consider doing so soon, as the advantages therein can be substantial. Sending out greeting cards to clientele, gifting journals and calendars to employees or simply stocking up on all the office items that will be needed for the first and potentially second quarters can save you a little time and money in the long run.
There is something to be said about physical communications around this time of year, as a wealth of consumers have been found to respond well to receiving these types of thoughtful items, especially considering the fact that so few businesses actually send them out today compared to decades ago. Regardless of what your consumer base might be comprised of, getting moving on some greetings and other pursuits to build client engagement and employee satisfaction today will help bring in the new year right.