Although digital and print industries have appeared to be perpetually and definitively in juxtaposition with one another, the truth is that businesses in each sector are often trying to create cohesion and more refined strategies through the use of both types of options. For example, one might begin to think of the print industry as a completely antiquated sector in which major players have no advanced their tactics or strategies in decades, but this is simply not the case.

Rather, new technologies have helped print organizations keep pace with the rapid evolution of consumer demands, operational requirements and a wealth of other challenges, while it has effectively maintained a competitive edge despite the exodus away from traditional publications and toward digital ones. Several reports and studies have indicated that consumers, businesses and others still have plenty of purposes for print products, and that this will prevail for years to come. 

It is in fact relatively exciting and interesting to watch how publishers have maintained their values and steadfast nature in the past few years, serving as an exception example of what can be accomplished when creative thinking is involved. Decision-makers who do not necessarily think that they still have the need for printed items – or better iterations of those that are available today – should think again and begin to open their minds up to the potential uses of these assets. 

Case in point
Cloud computing and virtualization technology have been two of the most widely discussed, adopted and celebrated trends in IT throughout the past several years, and it appears as though they have made their way into the print industry. As a note, one of the main advantages of these tools is the ability to innovate without taking on extraneous risk – a capability that many industries have plenty of reason to be excited about, including print. 

SiliconANGLE recently reported that virtualization is effectively reducing strain and improving performances in a wealth of printing industry businesses, citing the comments garnered from systems analyst John Judson regarding his opinions on the matter. According to the news provider, Judson's firm has leveraged virtualization tools to take its printing performances and efficiency to new levels, specifically within the use of automation tools to govern activity across the printers in action. 

Other challenges have also been surpassed and objectives accomplished through the use of virtualization tools in the print industry. 

"Our challenge has been a transition from printing large runs of books to short runs," Judson told the source. "And we've kind of met that challenge by going to inkjet printers and using virtualization to speed up the actual process with which we're ripping apart PDFs and presenting them to the printer so they can get the book out the door."

He pointed out that small-run textbooks have become one of the major selling points, as they can be more uniquely targeted at specific customer preferences and desires. 

"The old model we had was constrained by the physical speed of the processors and the underlying disks that the application was relying on," Judson added to SiliconANGLE. "We were able to take that constraint and kill it with virtualization."

This is just one example of how print is keeping up with the evolution of modern markets. 

More advantages
Because printers have been forced to become more efficient, productive and lean, the benefits of using the services and products of these companies are expanding. In many ways, the ways the industry has fought back from some of these dire straits in the past few years has yielded an entirely new level of performance throughout the businesses competing therein, which will always fuel more significantly positive opportunities for patrons and clientele. 

To be short, there are no signs that print is actually dead, or even dying, as reports have indicated that several market segments are experiencing far slower declines in revenues today than in the past few years, meaning that the industry might be resurgent in the coming years. Before ruling out print as a viable option for reports, communications, marketing and the like, consider the merits of leveraging these reliable solutions for a range of corporate needs.