Every industry and sector has a time period or season in which opportunities to excel are at a peak, such as the holiday shopping rush for retailers and months leading up to April 15 for accountants.
Print marketing is still among the top contenders for corporate dollars in the realm of brand management investments and advertising, despite the fact that digital environments have become so much more popular in the past decade or so.
Although much of the conversation regarding print marketing has revolved around the argument of whether or not the industry is dying, there has not been enough information regarding the value that print can add to an advertising strategy.
Although it might appear as though industries that were traditionally cemented in print were making the mass exodus toward digital and throwing out their historic practices in the process, this is not necessarily the whole story.
Although digital and print industries have appeared to be perpetually and definitively in juxtaposition with one another, the truth is that businesses in each sector are often trying to create cohesion and more refined strategies through the use of both types of options.
Online marketing has become one of the most saturated, competitive and, to be real, critical aspects of brand management among a wealth of industries in the past few years, while many have hailed this capability as leveling the playing field between larger and smaller businesses.
Google's new service allows people to block out unwanted advertisements for a small fee - all the more reason companies should continue to leverage print products.
People might start ignoring their cell phones more often.
The U.S. Postal Service breach is a lesson for all.