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Hi, this is Heidi with Wise.   As a commercial printer, are you looking for ways to diversify your offerings and enhance profitability? Reselling labels and business forms offers significant profit opportunities for relatively little investment. Here are five compelling reasons why, as a commercial printer, you should enter the resale market.

1. Enter New Markets Without Capital Investment. One of the biggest advantages of reselling labels and business forms is the ability to tap into new markets with no capital investment. Leverage Wise’s existing capabilities to reach new customer segments without the financial burden typically associated with market entry.

2. Gain More “Share of Customer.” Your customers are already buying durable labels and business forms from someone else. Why not leverage those relationships to capture that revenue yourself? Some of the most common products sold by our commercial printer customers include: durable, electrical, and security labels; short-run digital labels; traditional business forms, and checks.

3. Make Relationships More Sticky.   The more products your customers purchase from you, the more “sticky” that business becomes. For instance, say one of your direct mail customers is a manufacturer of landscaping equipment. By law, this customer must be ordering durable labels, too. But from whom? If you already have that relationship selling direct mail, why not capture their durable label business too?

4. Gain Recurring Revenue Streams. Not all products available for resale offer recurring revenue streams, but durable labels and business forms do. We call these “print annuities.” Durable labels, in particular, are highly specialized products that command a premium price. Once you find the right combination of face stock and adhesive for the application, that customer isn’t likely to move its business. That business also tends to repeat month after month, year after year. Same with business forms. Once those jobs are set up, business forms don’t tend to change frequently, so those orders repeat with little intervention from you.

5, Enhance Profit Margins. Reselling labels and business forms offers higher profit margins compared to standard printing services. By reselling these products, you can improve your overall profitability.

The resale market offers commercial printers a strategic opportunity to grow their business without capital investment. Having Wise as your print vendor makes it even easier. Tap into our years of expertise to learn to sell these new products into existing and new customer accounts. Many of your existing customers are already buying these products from someone else.  Let us help ensure they buy them from you instead.

Until next time! Thanks for listening, and have a great day.