Only the print businesses that fail to adjust their strategy will suffer.
Digital marketing has been all the rage of late, but print advertising is still running strong, especially in certain situations.
Print providers must have access to innovative solutions needed to meet the expectations of today's customers.
Digital marketing has appeared to be widely viewed as the future of advertising in business, but this can be a bit misleading when considering how traditional, paper-based campaigns are still holding weight with modern consumers.
To drive revenue, businesses should market potential customers using both digital and paper media.
Print service providers must utilize digital systems and technologies to gain an edge over competitors.