3 critical areas for B2B printing companies
Print providers must adapt their platform in conjunction with the B2B market.
Use of printed brochures still booming in hospitality industry
Print media is still favored across a wide range of industries.
Why mobile-enabled printing is a must
Print providers that use online portals can improve efficiency and customer satisfaction levels.
Print marketing: Targeting the automotive industry
The vast amount of paper documents used by auto companies makes the industry an ideal target for print providers.
The power of personalization in print
Each piece of printed content should be customized to consumer preference.
3 misconceptions about the printing industry
'Print is dead' - and other lies you've been told.
Print companies should beware of 'patent trolls'
Some organizations in the printing industry have been wrongfully accused of patent infringements.
Why print companies must market to millennials
Knowing how to appeal to the millennial age group is crucial for printing marketing success.
The case for print books
However, much like the preemptive obituary for the print industry as a whole, the death of good old-fashioned print books was declared much too soon. Analysts were steadfast in their prediction that e-books would topple print by 2015 but recent e-book sales tell a different tale.
Studies indicate consumers prefer print ads over digital
Consumer preference for paper ads puts print companies at advantage.