Sales & Marketing Tips

/Sales & Marketing Tips

Printing industry marketing and sales teams must align their goals

Printing sales effectiveness hinges on good communication between sales and marketing personnel.

By |2017-05-09T18:50:17+00:00May 9th, 2017|Sales & Marketing Tips|Comments Off on Printing industry marketing and sales teams must align their goals

Channel attribution matters in physical print marketing

Attributing marketing results to the responsible channels is a good tactic for print service providers to consider.

By |2017-04-26T14:39:55+00:00April 26th, 2017|Printing Industry News, Sales & Marketing Tips|Comments Off on Channel attribution matters in physical print marketing

Getting to the heart of print customer desires

Selling print means giving clients the services they want - recent research indicates this may be much more straightforward than anticipated.

By |2017-03-27T18:36:31+00:00March 27th, 2017|Printing Industry News, Sales & Marketing Tips|Comments Off on Getting to the heart of print customer desires

Strengthen customer bonds to prevent decline

The connections between a print service provider and its clients provide much-needed stability in an industry that can turn on a dime.

By |2017-03-22T17:57:35+00:00March 22nd, 2017|Printing Industry News, Sales & Marketing Tips|Comments Off on Strengthen customer bonds to prevent decline

Become data driven when you provide print marketing

Becoming more useful to modern print marketing clients means understanding their data, perhaps better than they do.

By |2017-02-17T16:32:35+00:00February 17th, 2017|Printing Industry News, Sales & Marketing Tips|Comments Off on Become data driven when you provide print marketing

Don’t let your sales pitches sell your printing company short

An elevator pitch about your printing organization may dull its appeal - you need to focus on problems and solutions.

By |2017-02-15T14:34:10+00:00February 15th, 2017|Sales & Marketing Tips|Comments Off on Don’t let your sales pitches sell your printing company short