Hello, welcome back to the Wise Business Forms blog.
Powerful software tools have become an engine for the printing industry. This means print service providers have become very sensitive to perceived problems with their IT solutions. But are they too eager to implement replacements?
The impetus to change software platforms often comes from pre-purchase marketing and hype. Print shop owners need to take a long view, however – it's natural for products to seem perfect in their advertising materials, and the post-installation reality may be different.
The real motivating factor behind print software implementation should be problem-solving. Does the new tool specifically help the print shop improve its unique workflows? If so, it may be worth pursuing.
Thanks for watching. We'll be back with more on today's print industry.