Attributing marketing results to the responsible channels is a good tactic for print service providers to consider.
Web-to-print has been an industry staple for a few years now. Its value remains undimmed.
The current state of the printing industry isn't an identity crisis, as long as providers focus on value for their customers.
W2P interfaces have become a de facto standard in print. Companies of all sizes can succeed through their intelligent use.
Onboarding and training an effective sales department is an indispensable part of planning for success in print services.