Yearly Archives: 2017

/2017

The continuing appeal of direct mail [Video]

Welcome back to the Wise Business Forms blog, where we're delving into today's print industry trends and patterns.Reaching millennials is a primary marketing goal, and success may come down to a very pre-millennial medium - direct mail. Print service providers that specialize in helping marketers with mail campaigns can take heart in the fact that young [...]

By |2017-12-15T13:53:16+00:00December 15th, 2017|Uncategorized|Comments Off on The continuing appeal of direct mail [Video]

Smart printers narrow their focus [Video]

Welcome back to the Wise Business Forms blog. There are millions of companies in the world that might need print services. However, if print shops narrow their focus and pick out a few key markets to serve, they may fare better than more wide-ranging competitors. Creating a lasting relationship between a print service provider and [...]

By |2017-12-15T13:52:04+00:00December 15th, 2017|Uncategorized|Comments Off on Smart printers narrow their focus [Video]

When to replace print software [Video]

Hello, welcome back to the Wise Business Forms blog.Powerful software tools have become an engine for the printing industry. This means print service providers have become very sensitive to perceived problems with their IT solutions. But are they too eager to implement replacements? The impetus to change software platforms often comes from pre-purchase marketing and [...]

By |2017-11-20T13:47:25+00:00November 20th, 2017|Uncategorized|Comments Off on When to replace print software [Video]

Does print have a knowledge gap? [Video]

Welcome back to the Wise Business Forms blog, where we delve into today's print industry.Print service providers are operating in a field that has evolved a lot in a short amount of time, and its still changing. Operating in the digital world calls for a different set of practices than have worked in the past. When [...]

By |2017-11-20T13:46:01+00:00November 20th, 2017|Uncategorized|Comments Off on Does print have a knowledge gap? [Video]