Direct thermal printing gaining popularity

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Direct thermal printing gaining popularity

It's no big secret that the printing industry has been going through some major changes in recent years. However, it is a common misconception that digital will completely replace print. In fact, quite the opposite is true: Digital supplements traditional print with advanced technologies and tools that can provide businesses with faster, more convenient and cost-effective solutions for improving their bottom lines.

By leveraging state-of-the-art printer services, companies are able to transform their operations to create more a sustainable environment. And one strategy that corporations can use to enhance their offerings is thermal printing.

According to an industry analysis conducted by Future Market Insights, the global market for thermal printing can be separated into eight major segments, including retail, health care and manufacturing. In its research, the organization found that the "retail segment dominated the global thermal printing market in 2014, and is expected to continue its dominance in the market through 2025."

But retailers are not the only ones benefiting from this type of print solution. The source also found that the health care industry is beginning to adopt the imaging technology as well and is expected to have the highest recorded compound annual growth rate within the next 10 years.

What it is and how it works
There are two main categories of this type of digital printing: direct and thermal. Direct thermal print involves administering contents onto chemically treated paper by directly applying them using various levels of heat. Thermal printing, on the other hand, uses ribbon cartridges and heat to melt the images and texts onto the paper, which is inserted between the printer rollers.

Direct thermal printing is the most common type used, often for media products and documents that require high-quality images. The thermal imaging technology uses a specific, colorless type of ink to coat the surface of the paper. Then, when the material is heated in the print head, the thermal printer transfers the ink – in virtually any color needed – to the media product.

There are many advantages to using this type of innovative printing solution. In addition to being easy on the environment, it is versatile and offers a full range of graphic capabilities. It is also quick and affordable to maintain, since it does not require ribbon cartridge refills. By implementing advanced equipment and tools to streamline the production of essential business communication materials, media and documents, businesses are able to, essentially, do more with less.

Sustainable printing solutions
The eco-friendliness of thermal imaging is an especially important factor for businesses to take into consideration since, as Technavio recently pointed out in its latest market trend report, "paper wastage is a key concern that is driving many companies to invest in technologies that reduce such wastage and to reduce their carbon footprint."

As the Internet of Things allows people to be increasingly connected than ever before, many are also becoming more socially and environmentally aware and encouraging corporations to do the same.

And this isn't the only benefit that the source found an increasing market demand for. It was also reported that more people want high-speed thermal printing services that offer color impressions. Furthermore, Technavio revealed that, due to the expected market growth, it is likely that printers that contain enhanced technologies will see a decrease in the "average cost per color impression" and, therefore, are "predicted to surge the demand for color prints in the market."

Thermal printing is an ideal solution for business across all industries and segments to use, especially those that have a lot of paperwork to deal with and need reproduction services for documents and materials essential for day-to-day operations, such as invoices and financial statements, records, estimates, work orders and more.

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By | 2017-01-05T18:51:20+00:00 February 1st, 2016|Printing Industry News, Sales & Marketing Tips|Comments Off on Direct thermal printing gaining popularity

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