Medical markets for the print salesperson

//Medical markets for the print salesperson

Medical markets for the print salesperson

Paper has kept its place in the health care industry. Despite an increasing push toward electronic health records, a survey by Anoto found that many hospitals have yet to decrease paper processes. The study also discovered that 80 percent of participants were still using paper records in their hospitals.

Study respondents cited a few key reasons for their hesitance to go digital. For starters, paper forms are a part of the hospital culture. Other participants noted that transitioning to their technological equivalent is a pricey switch. Lastly, respondents feared that adopting an electronic system would require high levels of training and disrupt work productivity.

With this study in mind, the need for paper products in hospitals is clear. Whether it is insurance claim forms, prescription pads or medication records, hospitals are a serious market for print distributors. Here are some of the most common forms required by hospitals that print salespeople could leverage to generate business.

  • Insurance & claim forms: An insurance claim form functions just as its name suggests. Patients must fill out relevant categories depending on their situations. This information includes patient status, relationship to the insured (if not self-insured), employment details as well as areas for physicians to complete data. There is usually an additional page of information regarding legalities and patient notices attached the form itself.
  • Prescription pads: Prescription pads are relatively blank forms. They usually include the name of the patient, their address and the prescription itself. However, since prescriptions can only be authorized by a legitimate physician, there are many security measures involved in the making of these documents. Different states have different requirements regarding these forms but all leading print providers will offer various security benefits. Whether it is artificial watermarks or chemical-reactive paper, paper salespeople can up-sell these items depending upon a client's security needs. Prescription pads are usually offered as standard stock products or customized scripts, depending on the preference of the physician.
  • Health history forms: These forms specify relevant information regarding a patient's medical history. Patients must include their Social Security number, as well as a long list of information regarding current and past treatments. Anything that has not been specified by a box can be added onto the form in a comments section. The document also includes areas regarding family history and social activity such as alcoholic beverages consumed in a week and smoking frequency.
  • Encounter forms: An encounter form is a document specifically for hospital records. This form is often referred to as a superbill that indicates which procedures were performed during a visit. The form is filled out by the relevant physician. On the document is a long list of options with the relevant procedure codes. The physician must check off the performed tasks and sign off on the document upon completion.
  • Medical billing statement: Medical billing statements are essentially receipts for the health care industry. Physicians specify which services were provided, the date they were given and the fee for the visit. The form also includes areas regarding co-pays and insurance coverage. Both the doctor's office and the patient receive copies of this form.
  • Immunization records: An immunization record is an official document that records what a patient has been immunized against. There are often varying forms for children versus adults. The form requires basic information such as name and date of birth. From there the form includes boxes specifying the types of vaccines and the number of dosages given to the patient. Forms for minors involve parental/guardian consent. All forms require a sign-off by a physician.
  • Medication records: Medication records are pretty self-explanatory. They simply specify to a doctor what medications a patient is currently on and what they have taken in the past. Sometimes these forms expand to include current allergies or side effects to specific medications. This information is paired with basic patient contact info such as name, phone number and date of birth.

In such competitive times, print salespeople should look to the health care industry for repeatable business. These forms can be offered at varying price ranges depending upon customization methods. Once ordered, these are the type of products that will be a consistent source of revenue for your print business. 

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By | 2017-01-05T18:51:22+00:00 November 23rd, 2015|Sales & Marketing Tips|Comments Off on Medical markets for the print salesperson

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