As this blog has made clear multiple times in recent months, business forms remain a critical asset for companies across just about every sector. While digital solutions have certainly gained a tremendous amount of ground and are now the default for many tasks that previously required paper, there are still countless areas where printed forms remain the best, or only, option available.
To better appreciate the continuing relevance of high-quality printed forms, it's worth taking a closer look at the role these assets play in specific industries. Among the sectors where printed forms retain the most value and utility is the automotive industry. Here are just a few of the most noteworthy applications for printed forms in this area.
1. Invoices, work orders and job tickets
Invoices, work orders and job tickets are common across multiple industries. However, they are particularly important for automotive companies, given how major a role repairs play in auto shops' revenue streams and how complex and costly this work can be.
Consider invoices first. Customers who receive auto work will want to see exactly what they are being charged for. The statements need to be orderly, clear and detailed – anything less will cause consternation on the part of consumers, and that can lead to resistance and dissatisfaction. After all, brining a problematic car to a shop and paying for expensive repairs is already a stressful process, and car owners are always afraid that they are being taken advantage of.
A professional-looking invoice, complete with the repair shop's branding, can help to assuage these fears. Customers can see that they are working with a top-notch operation, which instills a greater degree of trust and confidence.
As for work orders and job tickets, it's equally important to ensure clarity about the repairs and other work that needs to be done on the internal side. Printed work order and job ticket forms can be designed to account for the unique aspects of a particular auto repair firm. For example, the form can include a list of the types of repairs that the shop specializes in, along with space for less common or customized requirements. All of this helps to improve efficiency and reduce confusion.
2. Buyer's guides
One of the best ways for any organization to stand out in a crowded market is by positioning itself as a leading authority. To that end, providing expertise is critical.
In the automotive sector, buyer's guides are an excellent option for achieving this goal. By creating and distributing these guides, an automotive business can provide its customers with real value and guidance, which is a sure way of gaining loyalty and earning a powerful reputation for customer service.
To maximize the impact here, companies should make sure to work with a print distributor firm to develop a high-quality document, one which looks great enough to match the valuable information it contains. Whether handed out to customers at the shop, mailed out as part of a marketing campaign or used in any other way, these printed materials will prove to be an invaluable resource.
3. Service manuals
Somewhat similarly, automotive businesses may want to consider creating service manuals for their customers. Obviously, service manuals are essentially a requirement when it comes to buying a new car. But other businesses in this sector can also create their own service manuals, providing their own unique guidance and recommendations for their customers.
Once again, it's important for these documents to look professional and to include the company's branding. This makes partnering with a print distributor imperative.
4. Purchase agreements
For auto dealerships, purchase agreements are critical documents, used every time a customer decides to buy a car from the lot. In many cases, these forms are exceedingly straightforward and unremarkable. But that does not have to be the case. You can order customized purchase agreement forms which not only add your logo and other branding to these documents, but which also imbue the agreements with some personality. This is a great opportunity to offer your congratulations to the new car owner, who in turn will appreciate the message and be more likely to return for a future purchase.