Print serves as the most prevalent example of a market that has been impacted by the digital boom.
Traditional print media has been declining for well over a decade now, largely as a result of the increasing prevalence of digital alternatives which have proven to be more accessible and can break news in a more timely manner.
Marketing mostly takes place on digital platforms these days, but some organizations are beginning to figure out that such efforts are most effective when they exist within multiple channels.
The world is growing increasingly mobile-centric, and the print market is being affected by this transition in a variety of ways.
The print industry has been undergoing a number of systemic changes over the course of the past decade or so due to the emergence of digital media and the subsequent shift of consumer focus away from traditional platforms.