Printing companies have found ways to adapt in recent years, as digital challengers have pushed various traditional products into obscurity.
Asian markets are proving that there is still a very high demand for paper goods, and this trend does not appear to be headed for a reversal any time soon.
Environmental consciousness has become a mainstream idea over the past decade or so, and for a lot of people, a big part of this is centered around reducing paper use and implementing digital alternatives.
Print might not be the preferred marketing medium these days due to the rapid digitalization of just about every facet of information consumption, but this does not mean that it cannot be effective in attracting new clientele.
In recent years, the economy has come back and stabilized, and publishers have begun to emerge from the depths of the recession accordingly.