The digital revolution was widely proclaimed to be a harbinger of doom for printers, as many predicted the total and utter eradication of paper from a world that is very much paper-dependent.
Printing companies have been forced to develop new strategies to achieve success in the 21st century.
Members of the oft-scrutinized millennial generation are commonly portrayed as caricatures - each donning a flannel shirt, thick-rimmed glasses and unable to put down the iPhone that is welded to his or her hand.
The global economy is back on the upswing after the experiencing a historic recession in recent years, and the printing industry is reflecting this trend.
In recent years, print has returned as a viable method of marketing due to its inherently engaging format and its ability to stand out in the mind of the consumer.
One of the key areas in which print companies are experiencing success, even in this hyper-digitalized age, is packaging.
Many print companies have reinvented themselves over the course of the past decade, and one of the primary verticals that members of the industry have been targeting is the marketing services provider sector.
Digital marketing is all the rage, but with all of the noise generated by the endless barrage of messages being sent, it can be hard for consumers to identify brands in the midst of all the confusion.
The rise of the e-reader was supposed to symbolize the tech sector's dominance over traditional media, but after a few years with an upward trajectory in profits, the devices seem to have lost traction in the publishing market.
Shortcomings have been exposed in electronic systems, and it does not appear that the world is ready for a complete transformation to virtualized transactions and communication.