If print-based companies are going to continue to coexist amidst paperless initiatives, they need to invest in the use and application of data analysis.
Businesses are coming to the realization that marketing is more effective when digital and print are used in a complimentary fashion.
Business analysts have widely proclaimed that print is on its way out and that all media will soon be digitized, but they overlook information that indicates growth in the industry.
Data shows that millennials tend to prefer print media, including advertisements and books.
Environmental awareness is at an all-time high, and offices generally have sizable carbon footprints.
Companies have largely turned to digital marketing during the age of the Internet, but using print as a means to connect with potential clients has proven to be more impactful.
A new trend of sustained profit and marginal growth has emerged in the print industry over the course of the past year.