The first step to executing a marketing plan is to create one and paper distributors have to put time aside and use all resources available to make it good.
Even though paper distributors thrive on pamphlets and paper advertisements, they can still use email as an effective digital marketing tool.
Organizations can compromise by recycling their paper products and decreasing paper usage in the office.
Workers still value using paper in their home offices, but it can sometimes get out of control - paper piles everywhere, unfiled and disorganized.
Companies need to deeply consider whether or not they need to transform themselves into an all-digital organization.
Despite the war between print and digital, the print industry should not fear technology, since distributors can gain great insight into their audience and potential customers.
The print industry can take advantage of millennials by advertising and keeping them in the loop.
Being an advocate of print products doesn't mean digital advertising isn't a viable option.
Digital textbooks have become prominent in universities, but that doesn't mean they're superior to traditional print.
The paper industry has to focus on marketing more than anything else to compete with digital.