Of all the major trends in the print industry at large, the constant decline of subscriptions to physical newspaper publications might be the single most discussed and concerning matter, as a wealth of major publishers have started to move wholly into the digital space for these processes. However, studies conducted in the past several years have proven that the climate for print news distribution is still somewhat amicable to increased participation and could potentially yield higher levels of demand in the coming years. 

After all, a large portion of the population in the United States, and even higher rates in other nations, remain staunchly behind print newspapers to consume information on current affairs and the like, while even those generations that did not appear to enjoy these mediums are starting to after all. Textbook sales are one example of how the digital revolution appeared to take control of a long-time print industry stronghold, but ended up wavering after a few years. 

In fact, even the youngest college students are beginning to prefer paper-based textbooks rather than digital alternatives, which will inherently add some revenue earning potential to the print industry at large. At the end of the day, many of these matters will be largely defined by the ways in which print industry competitors approach their asset management, strategic overhauls, marketing practices and the like, as well as how consumers and businesses react. 

Signs and elucidations 
Forbes recently released a preview of media giant News Corp's quarterly earnings for the second period of 2015, explaining some of the trends that are impacting this company's bottom line with respect to print media and digital advertising. Now, it is worth noting that News Corp offers a unique perspective on how certain companies have had to address the challenges presented by the modern generation of businesses and consumers. 

Because this firm has assets in a wealth of industries, including print newspapers, digital marketing and many more, it is a microcosm of certain sectors at large and the ways in which they interact. According to the news provider, print media is undoubtedly facing the highest level of pressure in the News Corp enterprise model, but still is a major component of revenues year in and year out, forcing officials from the company to come up with new plans. 

The source stated that 40 percent of the media giant's revenues stem from its News and Information Services department, which remains heavily rooted in print and other media distribution. Now, while Forbes pointed out that this particular division saw a 3 percent slide in the News and Information Services revenue side of matters this past fiscal quarter, the declines were specifically attached to marketing shortages. 

Although this type of report can be indicative of what takes place across the print marketing and newspaper arenas, other, smaller firms are likely to take varied approaches to overcome the very same obstacles. 

Continued potential
Regardless of the more minor drops in demand and revenues in the print industry that have taken place in the past several decades, the sector has proven highly resilient to change and challenges. In fact, print industry players continue to refine their practices and capabilities to ensure they remain relevant and effective amid a much different economic and commercial landscape. 

Businesses that want to broaden their horizons with respect to brand management, marketing, sales and the like should always consider incorporating print publications and assets into their strategies, as this could make all the difference when trying to separate the company's practices from those of others.