Consumers would rather have pen and paper in their hands and businesses can use this to their advantage by using hard-copy documents to market to their customers.
The paper industry has been facing various obstacles, including overseas competitors and the belief that digital is greener than paper.
The paperless office has been a legend since the 1970s, and yet, it has still not come to fruition.
There is no hero in the war between paper and digital.
It's apparent there's a difference in how people react to reading paper versus an electronic screen, and the way consumers are reading their Twitter feeds and Facebook messages has highly affected the way they read paper.
The paperless office has become a popular concept for many businesses, but there is a consensus that a company entirely devoid of paper cannot function.
The launch of the Kindle in 2007 seemed to start the belief that the print industry is on its way to its demise, however, this couldn't be farther from the truth.
The advantages and options of the print industry need to be communicated clearly to consumers, along with new and innovative applications for them to use.
Despite the perception that electronic readers have become more popular than hard-copy books, it's been determined that just isn't true.
In the past several years, the print industry has seen its long-lived slide in demand and revenues slow to a halt, with many competitors therein beginning to enjoy gains in opportunity and financial health.