The print industry has gone through some of the most turbulent times in its existence throughout the past decade and a half, threatened by the rise of digital publications, information and processes that has been speedy to say the least.
The print industry has been experiencing a significant resurgence of sorts throughout the past two years, with the declines in demand that had seemingly hinted at an eventual collapse slowing to a halt and growth appearing to be right over the horizon.
In the past several years, many businesses have started to become a bit more commonly engaged in print-related pursuits, whether that be for marketing, sales content distribution or the like.
Not so long ago, the immense shift away from physical books and toward e-readers caused my analysts and experts to forecast the end of print publications, perhaps giving the industry a few more years of relevance before fading away into oblivion.
With all of the digital innovations and advancements that have taken place in the past few years, business leaders might be lulled into believing that these environments and assets are the only ones that matter.