Monthly Archives: January 2015

//January

Understanding the pressures facing print industry players

The print industry remains extremely resilient to the market fluctuations, as evidenced by the recent rebound in demand and revenues that has been tracked by a wealth of studies conducted in the past four years.

By |2015-01-30T18:40:12+00:00January 30th, 2015|Printing Industry News|Comments Off on Understanding the pressures facing print industry players

6 quick print tips for the creative sales rep

Sales representatives have the unique task of simultaneously building their own professional portfolio, championing the company they work for, separating themselves and their brands from those of other competitors and maintaining a focus on sustainable practices to keep new prospects coming in through the pipeline.

By |2017-01-05T18:51:42+00:00January 29th, 2015|Sales & Marketing Tips|Comments Off on 6 quick print tips for the creative sales rep

Rising the tide of modern print industry performance

Now that it has become a bit clearer that the print industry is in fact remaining resilient against some of the more challenging obstacles that have presented themselves in the past decade, it is often helpful to understand how competing businesses are keeping up with the times.

By |2017-01-05T18:51:42+00:00January 28th, 2015|Printing Industry News|Comments Off on Rising the tide of modern print industry performance

Tips to integrate digital, print marketing strategies

Although it has become clear that the average marketer is viewing print and digital assets completely separately, even at odds with one another, this type of one-dimensional concept can hold a brand back from truly making waves in its industry.

By |2017-01-05T18:51:42+00:00January 28th, 2015|Sales & Marketing Tips|Comments Off on Tips to integrate digital, print marketing strategies

In focus: Stats behind print industry's current state

In-depth analysis of any trend or industry can turn up some very surprising information when compared to more surface-level research that does not get to the root of matters at hand.

By |2017-01-05T18:51:42+00:00January 27th, 2015|Printing Industry News|Comments Off on In focus: Stats behind print industry's current state

New study reveals print industry's resilience

So much of the news regarding the print industry has been ominous throughout the past several years that it seems all but inevitable that the sector would fade out into oblivion before the end of this decade.

By |2017-01-05T18:51:42+00:00January 26th, 2015|Printing Industry News|Comments Off on New study reveals print industry's resilience

5 print products to wow your clientele

As any sales or marketing professional who has been around for a while knows all too well, some of the smallest gestures to clients can come with the most significant advantages with respect to boosting loyalty and converting a greater percentage of prospects.

By |2017-01-05T18:51:42+00:00January 26th, 2015|Sales & Marketing Tips|Comments Off on 5 print products to wow your clientele

Can print content marketing be a reality?

Content marketing has become one of the most popular strategies used by firms in virtually every industry and region of the world today, while the vast majority of these programs have been wholly contained within digital environments.

By |2017-01-05T18:51:42+00:00January 23rd, 2015|Sales & Marketing Tips|Comments Off on Can print content marketing be a reality?