The economic recovery has been welcomed among virtually every industry and government office across the country, leading to higher gross domestic product, improved employment conditions, a return in real estate construction starts and a wealth of other positive goings-on.
The print industry remains extremely resilient to the market fluctuations, as evidenced by the recent rebound in demand and revenues that has been tracked by a wealth of studies conducted in the past four years.
Sales representatives have the unique task of simultaneously building their own professional portfolio, championing the company they work for, separating themselves and their brands from those of other competitors and maintaining a focus on sustainable practices to keep new prospects coming in through the pipeline.
The print industry has been faced with an endless stream of challenges throughout the past several years, but it has become clear that where obstacles have been leaped, so too have opportunities surfaced.
Now that it has become a bit clearer that the print industry is in fact remaining resilient against some of the more challenging obstacles that have presented themselves in the past decade, it is often helpful to understand how competing businesses are keeping up with the times.
Although it has become clear that the average marketer is viewing print and digital assets completely separately, even at odds with one another, this type of one-dimensional concept can hold a brand back from truly making waves in its industry.
In-depth analysis of any trend or industry can turn up some very surprising information when compared to more surface-level research that does not get to the root of matters at hand.
So much of the news regarding the print industry has been ominous throughout the past several years that it seems all but inevitable that the sector would fade out into oblivion before the end of this decade.
As any sales or marketing professional who has been around for a while knows all too well, some of the smallest gestures to clients can come with the most significant advantages with respect to boosting loyalty and converting a greater percentage of prospects.
Content marketing has become one of the most popular strategies used by firms in virtually every industry and region of the world today, while the vast majority of these programs have been wholly contained within digital environments.