A company can transcend traditional communication by distributing brochures. These products can hold event-specific information as well as general data, like the company's motto, social media page links, a link to a yelp page, address. Brochures allow people to be one hundred places at the same time – something that's obviously impossible for one person to achieve. They also enable the consumer to promote a company – its basically free labor. The benefits of distributing brochures are visible when the product is well thought out. Here are some things to take into consideration prior to going to print when making a brochure.
Business leaders should incorporate the company's brand into a brochure, according to Creative Bloq. No matter how fancy or unique the product is, if it's not fitting what the company's core beliefs and image are, it'll be confusing and come across as fake, stated the source.
A business that wouldn't normally represent itself in a casual way shouldn't try to come across as laid-back through a brochure in the same way that a relaxed brand shouldn't scan as very formal on paper. It's unnatural to try to make a brochure something that it's not.
Give it a shape up
But so long as it suits the company's brand, the brochure can be trimmed and shaped differently to stand out among competitors, according to Oxygen Agency. A company that specializes in art, for example, can present its brochure with origami folds or another art-related shape. A financial institution might chose a more formal layout and design. The weight of the brochure as well as the texture of the paper can make it stand out in a crowd as well.
At a big conference where hundreds of thousands of brochures are getting distributed at the same time, a more unique piece will likely draw in followers over a bland product. In a way that the business is responsible for proving that its brand is unique, companies should make their print products stand out as well. No one wants to collect another piece of useless paper.
By the same token, too many words can overcrowd a brochure and essentially hide the primary goal that it aspires to attain. Keep it simple and to the point. If the point can be made in fewer words then business owners should do so. Don't try to force a particular word count, let it be as long as it needs to.
What's more, the purpose of a brochure for the client is so they can read about a product or service and gather information about it and how to get to it. It's vital that the font size and type are large enough to read, stated Creative Bloq. The reader shouldn't have to do the work to get information from it, according to the source.
Once business leaders decide what the objectives, style and brand of the brochure will be, they can get to designing. Some executives test-run their products or include a way for the consumer to lend feedback so that they can constantly tweak and distribute increasingly improved brochures along the way.