From checks to notepads, contracts to cut sheets, customizing business forms to express brand character will help companies enhance their recognition.
With all the focus surrounding social media marketing, digital advertising and email, it's a wonder why organizations aren't paying attention to promote themselves on the ground level. An enterprise could litter the Internet with its logo, but this avenue isn't present during an in-person meeting with a prospective client.
No company is the same
Aaron Mireles, a contributor to Business 2 Community, acknowledged that online and offline forms are easy for customers to disregard if they're not simple to find or recognize. The concept could be related to the act of giving someone a personal business card.
The first thing a person should notice is the company for which the individual submitting the form works. Secondly, the position the professional holds within the business must be clearly stated. Most importantly, a key question should be answered: What makes this employee and the enterprise he or she works for different than another brand offering similar products or services?
Leveraging design to state a purpose
A business check with a smart-looking logo obviously isn't going to provide viewers with a list of things an enterprise does differently. Instead, icons are designed to stimulate a person's subconscious. Color scheme, type font and other characteristics should be able to convey:
- An emotion or tone specific to an organization
- The manner in which an enterprise conducts operations
- How professionals working at a company carry out day-to-day tasks
Again, this doesn't describe an entity's terms of service. Projecting emotion is the key. For example, depending on the nature of the business, certain colors may inspire different feelings. Even the hue of the check will have an effect on the person holding it.
Don't neglect the digital realm
According to Halfpricesoft.com, professionals using the company's EZPaycheck software can add logos to any electronic forms they may have available over the Internet. A user interface guides Halfpricesoft.com customers through a step-by-step process that helps employers place unique icons onto common business documents.
Letting a specific brand image permeate through the Web reinforces the same united front businesses should strive to develop on a tangible level.
Give them a good name
What defines a good form name? One that's easy to read and understand. Mireles asked his readers an honest question:
"Would you fill out a form if the title was confusing or non-existent?"
Delivering documents to other professionals, customers, employees or others necessitates clarity. Visually, a form should be easy to navigate. Searching for the right place to sign a contract shouldn't be a tedious process. Avoid befuddling jargon or using a format that isn't easily perceived by the reader.
A culture of unity
With these points in mind, businesses should be able to foster an undercurrent of brand loyalty. The more recognizable and ubiquitous a logo is, the better people will be able to understand who they're interacting with. Purchasing forms shouldn't be viewed as a perfunctory, necessary task, but an opportunity to reinforce company culture.