There are two things that are essential for the 21st century organization to possess: a social strategy and systematic process.
Both of these approaches require uniformity and cohesion, obligating enterprises to purchase key forms and materials that emanate a strong presence. Business cards, labels, stationary, catalogs and similar assets reinforce a brand's character, as well as spawn a culture of consistency.
Eliminating mistakes, expediting productivity
It's important to regard tangible materials as the undercurrent or subtext of systemization. Assigning responsibilities and coordinating tasks between leaders and their subsidiaries is what makes a sound, harmonious work process, but printed materials can reinforce this idea.
Mary Gardam, a contributor to 9 MSN, noted that fostering an organized, well-structured business process can help companies create more consistent services and products. There are two ways in which printed business forms develop such an environment.
- Enhance business proposals: By presenting uniform materials to potential customers during a presentation, salespeople will illustrate that they have their act together. Giving prospective buyers unrecognizable, mundane content does nothing to reinforce brand image.
- Improve employee morale: Although this might seem like a stretch, workers want to feel like they're a part of a team. Providing each staff member with customized, printed forms will emphasize group unity and make personnel feel as if they're valued contributors of a common cause or mission.
The role of digital technology
As most enterprises operate on an omnichannel level, it's important for professionals to exploit every avenue available to them. Both systemization and social strategies can be leveraged through the use of company-wide software deployments and social media outlets.
According to Bdaily, using social media outlets such as Facebook, Twitter, Instagram and others to connect with customers helps organizations stay relevant. Not only will marketing professionals be able to deploy extensive outreach initiatives, companies can track who is interacting with them in real-time, which enhances sales professionals' ability to respond to change.
On the other end of the spectrum, cloud-based enterprise resource planning and customer relationship management software can help enterprises with hundreds, even thousands of employees enforce systemization. The easier it is to share, edit and process documents from multiple locations, the better businesses are able to eliminate mistakes and disconnection.
Creating social print
Leveraging social media allows marketers to communicate with customers in an informal, colloquial manner that wasn't as applicable 20 years ago. Now, such interaction is more commonplace, meaning that consumers expect organizations to break rigidity.
Therefore, the printed forms enterprises send to people through direct mail – catalogs, brochures, booklets, etc. – must contain language that is smart and socially relevant. For example, a pamphlet containing information regarding a new product or service should include:
- Real-life examples of how the provision can be used
- Relaxed jargon that doesn't seem tacked-on, misused or fabricated
- Stories that surpass the conventional sales pitch
Both systemization and social strategies can complement the other in an incredible way. Effectively organizing day-to-day business processes will enable salespeople and marketers to deliver information and services to customers without risking mistakes. Supporting these two approaches with uniform, smart-looking business forms is a good place to start.